Did you know that many men care about preserving their family photos?
For the past two years, the team at Pixologie has been helping consumers organize, digitize and preserve photos, slides, negatives, film and video.
We have been extremely surprised at the amount of men who have come to us with heirloom scrapbooks, boxes and albums of photos and much more. Consider the following:
- Over half of our website visitors are men
- Our client base ranges from 20 to 40% men depending upon a variety of factors.
- Men bring their wives more often to our studio then women bringing their husbands
- Our male clients are very clear on their goals with us providing clear parameters for their projects. Women take time to figure out where to start and more often, are overwhelmed.
- Our average work with men ranges between $400 and $2,500 per project and they are more likely to return with additional work. Their average sale is 25% higher than our female clients.
- Our male clients can be our best cheerleaders.
Outside the typical reasons of wanting to save the memories and stories, something else drives men to want to preserve their photos. . . and that is leaving a legacy. As Matt, one of our clients put it,
“I want my kids to know our history and where we came from.”
You can learn more about specific client case studies or the photo organization and management field at our new subscription site, www.pixologiepro.com. This site is ideal for the organizer, entrepreneur or other professional who wants to learn about our field.
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